Lotus Mid Year Sale

Due to the middle of the year, This is the period when there are no interesting festivals that can be used to promote marketing. Lotus give me the question that wants to make a campaign Midyear Sale, a big discount. like at the end of the year. But they don’t want Mood and Tone to look too hard-sale. they want to be a sales campaign that is elevated from what it used to be. have to be modern, as the slogan, Smart delight people every day.

Wouldn’t it be good if we set this period to be a period?
that is not boring It’s a colorful time to come.
Awaken the joy and brightness in life too.
Campaign Lotus Seven Days Colorful SALE.
Under the concept of “Fun shopping, happiness in every color”

The Mechanic of this discount campaign is
Every day there will be a special discounted product.
according to the color of each day like Monday-yellow
Specially discounted products will be a product
with the package or the product is yellow, basket
yellow, yellow mop, packaged snacks
yellow, etc.

It encourages customers to feel want to shop every day.
because they have to wait according to the color of the product each day
whether the product of the color that they want to reduce the price or not
Can be classified as a continuous promotion for 3 months.
Before entering the festive Q4

The Mood & Tone of this campaign will bring fashion into the mix. by using the presenter to dress in different colors for different days in order to inspire the audience to feel like dressing up to leave the house and go shopping at Lotus every day. And to make it look like a modern, contemporary campaign, it doesn’t look like a promotion that focuses on price reductions not looks cheap, and doesn’t look so luxurious that it can’t be reached. As the slogan “Smart Delight People Everyday”