Fashion

“This is a part of my portfolio related to the fashion industry. While I may not be a professional model in this field, I have a keen interest in fashion and a strong determination to work in this industry.”

“The concept of this idea is that, regardless of your style as a woman, you can embody the essence of a Gentle Woman. It reflects an image of women who dress beautifully and elegantly, yet with a contrast – a woman with tattoos on her body. In today’s society, even though there is more acceptance of body art, there are still some perspectives that view women with tattoos as bad or undesirable. We want to communicate that beauty and grace come in various forms, and even if someone has tattoos, they still possess abilities and values that are admirable. We aim to convey the understanding that being a Gentle Woman is not about cultural or stylistic differences but about what makes a woman feel comfortable and confident in herself. Through visual communication and speech in this concept, we hope to raise awareness and embrace the diversity of beauty in society, letting everyone know that ‘Gentle Woman’ comes in every style and holds a unique and irreplaceable quality.”

Midnight Sale is a long-known promotional campaign of Central Department Store. There have been many campaigns in the past. in order not to duplicate the old campaigns in the past, Therefore, I would like to present the Central Midnight Sale campaign under the concept of

Wild Night: Awakening the Shopper’s Instinct

Roar the soul of a sale price merchandise hunter until midnight. This concept comes from the inside of
A group of women I spoke with said, “If there’s something on sale, where is it? will take on the role of a hunter roaming everywhere to get something cheap
Especially if it’s a discounted item in a department store. You have to go and hunt what you want.”
by Concept: Wild Night is an analogy of hunter instinct in the forest That’s not different from the hunt for bargain shopping.

The mood & tone of this campaign will remain Central to the style and fashion of the models.
who is the presenter for this campaign

Key Visual

The three models were posing as if they had just finished their shopping in the jungle of the Central Department Store. The three models were dressed in various leather-like materials, such as a leopard-print coat. A jacket that resembles a wild bear’s fur. or a zebra shirt Add interest to make your key visual stand out. with the use of yellow circle lights like a circle of light of the moon It can also be used to extend this light ring to other media such as Window Displays or Visual Merchandise in the mall. both inside and outside the mall look more attractive

Visual Merchandiser

Place Visual Merchandise or POP points in different locations. Decorated with a Wild Night theme using artificial plants. Or you can use real trees. Arranged in a vertical garden, using circular LED lights to add interest and catch the eyes of passersby.

Facebook and Instagram Post

Make it VIRAL!

Create a small viral stream with the IG Photo Filter by creating an IG Camera Effect. There will be various animal makeup on the face of the photographer. It adds gimmicks and fun. Engage your followers with this set of filters to spin the Wild Night campaign as much as possible.

side of facebook They are similar to IG filters, but they are not used in photography filters. Maybe try what Facebook already has is Facebook Frame. There may be captions related to Midnight, Sale, or Wild Night. Fun for customers to put in their Picture Profiles as a small gimmick to join in the fun. Go with the Wild Night campaign.

Lotus Mid Year Sale

Due to the middle of the year, This is the period when there are no interesting festivals that can be used to promote marketing. Lotus give me the question that wants to make a campaign Midyear Sale, a big discount. like at the end of the year. But they don’t want Mood and Tone to look too hard-sale. they want to be a sales campaign that is elevated from what it used to be. have to be modern, as the slogan, Smart delight people every day.

Wouldn’t it be good if we set this period to be a period?
that is not boring It’s a colorful time to come.
Awaken the joy and brightness in life too.
Campaign Lotus Seven Days Colorful SALE.
Under the concept of “Fun shopping, happiness in every color”

The Mechanic of this discount campaign is
Every day there will be a special discounted product.
according to the color of each day like Monday-yellow
Specially discounted products will be a product
with the package or the product is yellow, basket
yellow, yellow mop, packaged snacks
yellow, etc.

It encourages customers to feel want to shop every day.
because they have to wait according to the color of the product each day
whether the product of the color that they want to reduce the price or not
Can be classified as a continuous promotion for 3 months.
Before entering the festive Q4

The Mood & Tone of this campaign will bring fashion into the mix. by using the presenter to dress in different colors for different days in order to inspire the audience to feel like dressing up to leave the house and go shopping at Lotus every day. And to make it look like a modern, contemporary campaign, it doesn’t look like a promotion that focuses on price reductions not looks cheap, and doesn’t look so luxurious that it can’t be reached. As the slogan “Smart Delight People Everyday”

HONDA Scoopy i

It’s a TV commercial for Honda motorcycles. screened in Cambodia My duty starts by accepting briefs from clients, thinking about concepts, and creating storyboards. and control the production in the filming.

There are three models of this bike. Each model reflects a different personality. by the concept is We are Trendism. To indicate that The owner of this motorcycle is a group of people who are always trending and in trend.

I’m also involved in brochure design and key visuals.

“The concept of this idea is that, regardless of your style as a woman, you can embody the essence of a Gentle Woman. It reflects an image of women who dress beautifully and elegantly, yet with a contrast – a woman with tattoos on her body. In today’s society, even though there is more acceptance of body art, there are still some perspectives that view women with tattoos as bad or undesirable. We want to communicate that beauty and grace come in various forms, and even if someone has tattoos, they still possess abilities and values that are admirable. We aim to convey the understanding that being a Gentle Woman is not about cultural or stylistic differences but about what makes a woman feel comfortable and confident in herself. Through visual communication and speech in this concept, we hope to raise awareness and embrace the diversity of beauty in society, letting everyone know that ‘Gentle Woman’ comes in every style and holds a unique and irreplaceable quality.”

Shizenlab Intensive Lycopene Essence

I have an ideal about the cosmetic product. I want to build up my own brand that have a quality and reasonable price. So, I decide to build it up, starting at set a name of the brand, design logo, design all of packaging, create product website (by WordPress), manages facebook product pages, take order from consumer, give an answer when customer needs some information about my products, packing, send product to customer. I manages and setup everything by myself

Other Works?

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”

STEVE JOBS - APPLE

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

STEVE JOBS - APPLE

Let’s Work Together

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