Krungthai Online Media
Krungthai Smart Trade
Midnight Sale is a long-known promotional campaign of Central Department Store. There have been many campaigns in the past. in order not to duplicate the old campaigns in the past, Therefore, I would like to present the Central Midnight Sale campaign under the concept of
Wild Night: Awakening the Shopper’s Instinct
Roar the soul of a sale price merchandise hunter until midnight. This concept comes from the inside of
A group of women I spoke with said, “If there’s something on sale, where is it? will take on the role of a hunter roaming everywhere to get something cheap
Especially if it’s a discounted item in a department store. You have to go and hunt what you want.”
by Concept: Wild Night is an analogy of hunter instinct in the forest That’s not different from the hunt for bargain shopping.
The mood & tone of this campaign will remain Central to the style and fashion of the models.
who is the presenter for this campaign
Key Visual
The three models were posing as if they had just finished their shopping in the jungle of the Central Department Store. The three models were dressed in various leather-like materials, such as a leopard-print coat. A jacket that resembles a wild bear’s fur. or a zebra shirt Add interest to make your key visual stand out. with the use of yellow circle lights like a circle of light of the moon It can also be used to extend this light ring to other media such as Window Displays or Visual Merchandise in the mall. both inside and outside the mall look more attractive
Visual Merchandiser
Place Visual Merchandise or POP points in different locations. Decorated with a Wild Night theme using artificial plants. Or you can use real trees. Arranged in a vertical garden, using circular LED lights to add interest and catch the eyes of passersby.
Facebook and Instagram Post
Make it VIRAL!
Create a small viral stream with the IG Photo Filter by creating an IG Camera Effect. There will be various animal makeup on the face of the photographer. It adds gimmicks and fun. Engage your followers with this set of filters to spin the Wild Night campaign as much as possible.
side of facebook They are similar to IG filters, but they are not used in photography filters. Maybe try what Facebook already has is Facebook Frame. There may be captions related to Midnight, Sale, or Wild Night. Fun for customers to put in their Picture Profiles as a small gimmick to join in the fun. Go with the Wild Night campaign.
Lotus Mid Year Sale
Due to the middle of the year, This is the period when there are no interesting festivals that can be used to promote marketing. Lotus give me the question that wants to make a campaign Midyear Sale, a big discount. like at the end of the year. But they don’t want Mood and Tone to look too hard-sale. they want to be a sales campaign that is elevated from what it used to be. have to be modern, as the slogan, Smart delight people every day.
Wouldn’t it be good if we set this period to be a period?
that is not boring It’s a colorful time to come.
Awaken the joy and brightness in life too.
Campaign Lotus Seven Days Colorful SALE.
Under the concept of “Fun shopping, happiness in every color”
The Mechanic of this discount campaign is
Every day there will be a special discounted product.
according to the color of each day like Monday-yellow
Specially discounted products will be a product
with the package or the product is yellow, basket
yellow, yellow mop, packaged snacks
yellow, etc.
It encourages customers to feel want to shop every day.
because they have to wait according to the color of the product each day
whether the product of the color that they want to reduce the price or not
Can be classified as a continuous promotion for 3 months.
Before entering the festive Q4
The Mood & Tone of this campaign will bring fashion into the mix. by using the presenter to dress in different colors for different days in order to inspire the audience to feel like dressing up to leave the house and go shopping at Lotus every day. And to make it look like a modern, contemporary campaign, it doesn’t look like a promotion that focuses on price reductions not looks cheap, and doesn’t look so luxurious that it can’t be reached. As the slogan “Smart Delight People Everyday”
HONDA ADV Project
It’s a TV commercial for Honda motorcycles. screened in Cambodia My duty starts by accepting briefs from clients, thinking about concepts, and creating storyboards. and control the production in the filming. The concept of this motorcycle ad is Unleash Ultimate Power because it wants to convey the power of the engine that has been upgraded from 125 cc to 150 cc. speed the strength of the possessor.
HONDA CLICK
It’s a TV commercial for Honda motorcycles. screened in Cambodia My duty starts by accepting briefs from clients, thinking about concepts, and creating storyboards. and control the production in the filming. The concept of this motorcycle ad is Unleash Ultimate Power because it wants to convey the power of the engine that has been upgraded from 125 cc to 150 cc. speed the strength of the possessor.
HONDA Scoopy i
It’s a TV commercial for Honda motorcycles. screened in Cambodia My duty starts by accepting briefs from clients, thinking about concepts, and creating storyboards. and control the production in the filming.
There are three models of this bike. Each model reflects a different personality. by the concept is We are Trendism. To indicate that The owner of this motorcycle is a group of people who are always trending and in trend.
I’m also involved in brochure design and key visuals.
HONDA BR-V
In this advertisement for Honda cars, clietns want to change the old image from what they used to talk about family and SMEs, by wanting to speak to new customers. And watching it can inspire something. The concept is How Brave R V. Do you dare to go out of the old box and take a new path?
FujiFilm Instax SQ6 Campaign
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Other works?
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“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”