Midnight Sale is a long-known promotional campaign of Central Department Store. There have been many campaigns in the past. in order not to duplicate the old campaigns in the past, Therefore, I would like to present the Central Midnight Sale campaign under the concept of
Wild Night: Awakening the Shopper’s Instinct
Roar the soul of a sale price merchandise hunter until midnight. This concept comes from the inside of
A group of women I spoke with said, “If there’s something on sale, where is it? will take on the role of a hunter roaming everywhere to get something cheap
Especially if it’s a discounted item in a department store. You have to go and hunt what you want.”
by Concept: Wild Night is an analogy of hunter instinct in the forest That’s not different from the hunt for bargain shopping.
The mood & tone of this campaign will remain Central to the style and fashion of the models.
who is the presenter for this campaign
The three models were posing as if they had just finished their shopping in the jungle of the Central Department Store. The three models were dressed in various leather-like materials, such as a leopard-print coat. A jacket that resembles a wild bear’s fur. or a zebra shirt Add interest to make your key visual stand out. with the use of yellow circle lights like a circle of light of the moon It can also be used to extend this light ring to other media such as Window Displays or Visual Merchandise in the mall. both inside and outside the mall look more attractive
Make it VIRAL!
Create a small viral stream with the IG Photo Filter by creating an IG Camera Effect. There will be various animal makeup on the face of the photographer. It adds gimmicks and fun. Engage your followers with this set of filters to spin the Wild Night campaign as much as possible.
side of facebook They are similar to IG filters, but they are not used in photography filters. Maybe try what Facebook already has is Facebook Frame. There may be captions related to Midnight, Sale, or Wild Night. Fun for customers to put in their Picture Profiles as a small gimmick to join in the fun. Go with the Wild Night campaign.